Ecojargon

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There’s something about the way ecologists talk that makes my eyes glaze over:

Prairie plants sequester carbon, prevent erosion and provide key habitat for endangered wildlife like Monarch butterflies and rusty-patched bumblebees — ecosystem services desperately needed across the Midwest.

This is from an otherwise interesting and well-written article about the remnants of the once vast prairie in Iowa. I’m for preserving and expanding landscapers like the prairie, but using such boring language will repel potential converts to the cause. How about this:

Prairie plants pull carbon from the air, hold soil in place, and provide a home for rare animals like monarch butterflies and rusty-patched bumblebees – benefits the Midwest urgently needs.