What’s art? It should be beautiful, but there’s more to it than that. It’s commonly called depth. Adam Mastroianni, for humoristic reasons, calls it thickness. He argues, I think convincingly, that AI fails in producing good art because it’s attempting to mass-produce something that cannot be mass-produced. This contrast between mass-produced objects and art is something that Andy Warhol made the subject of his most famous pieces.
It’s also possible to make the opposite mistake: Trying to elevate something that can be mass-produced by hand-crafting it. Just today, I saw “Hand-packed” pints of ice cream for sale. I was surprised that anyone thinks that this elevates the ice cream, but I shouldn’t have been. Advertising something is “artisanal” or “hand-made” when a machine could do it better is so common that I think it taps into our need for the human touch, even when it results in worse outcomes.