Nehaveigur

The Human Touch: We crave it even when a machine could do it better

What’s art? It should be beautiful, but there’s more to it than that. It’s commonly called depth. Adam Mastroianni, for humoristic reasons, calls it thickness. He argues, I think convincingly, that AI fails in producing good art because it’s attempting to mass-produce something that cannot be mass-produced. This contrast between mass-produced objects and art is something that Andy Warhol made the subject of his most famous pieces.

It’s also possible to make the opposite mistake: Trying to elevate something that can be mass-produced by hand-crafting it. Just today, I saw “Hand-packed” pints of ice cream for sale. I was surprised that anyone thinks that this elevates the ice cream, but I shouldn’t have been. Advertising something is “artisanal” or “hand-made” when a machine could do it better is so common that I think it taps into our need for the human touch, even when it results in worse outcomes.